LZ — Content Production RFP
1. Overview & Context
Mondo Robotics
LZ (code name LZ100) — Personal Robot, $600
Vantage Pictures (Paul Moore)
Vietnam (Shenzhen office for meeting)
Marco (Mondo, Shenzhen)
Ryo (Mondo, Creative Director)
"Your First Sidekick. For the Curious Kind."
Important Notes
- Product name: LZ (previous name "Beni" is no longer in use — name is being finalized)
- Production focus: WHITE model only for all production
- Prototypes: Will be shipped to Paul's team
- Assets: 3D model files will be provided
Brand Context
Tone: Warm + High Tech. Playful & Casual.
Cultural Position: "Skate brand that discovered robotics"
Target Audience: The Curious Kind — people who notice details, ask questions, seek experiences
Two-Phase Approach
Phase 1 focuses on website assets — clips and stills to support the web experience being built by OSMOS. These are the immediate deliverables.
Phase 2 is the product intro video — a 2-minute hero film for the Kickstarter launch. Creative strategy and script outline provided.
2. Phase 1 — Website Asset Clips
11 video clips total. For each clip: create engaging footage showing the feature naturally in use. All marked as 100% priority.
Hero Clips
1. Always Follow
100%Video/Animation
The motion tracker device keeping LZ locked on a moving subject. Physical tracking — different from Auto Follow Filming.
Tracker visualization overlay needed
Outdoor, mixed terrain
10-15s clip
This is about the hardware tracker pairing, not the software auto-follow
2. Auto Follow Filming
100%Video/Animation
All three follow modes: back follow, side follow, front follow. Both use cases: SKATEBOARDING and PETS. Both "shot-on" footage (what LZ's camera captures) AND lifestyle perspective (seeing LZ in the real world).
Green auto-track bounding box. Vantage creates UI graphics; Mondo provides design specs.
Skatepark, outdoor paths, home (for pets)
15-20s clip
The lifestyle angle is critical — show both what LZ sees AND what it looks like to have LZ following you
3. Opening Hero Clip
100%Video/Animation
Premium product shots — studio setting, Apple-commercial level production quality. LZ wakes up, eyes brighten, legs unfold. Should feel premium but warm.
None
Studio — white cyc or backdrop, but NOT pure white. Use slight beige or light cream background to match Mondo's warmth. Should NOT feel cold or sterile.
10-15s clip
This is the hero shot for the website landing page. Must be premium.
Core Feature Clips
4. All Terrain
100%Multiple surface types: low-grade ramps, pavement/sidewalks, park grass, gravel/dirt road. Optional: clay tennis court. KEY: Tires gripping and working over terrain — not slipping. Slow-motion or cinematic treatment.
Skatepark, park, sidewalks, dirt/gravel paths, possibly clay tennis court
15-20s clip
Should feel cinematic. The point is versatility across surfaces. The tire grip close-up is a must-have.
5. Curb Climbing
100%LZ hopping up curbs and over ledges. Jumping ability as a headline physical capability. Fun/playful side: jumping for fun. Side flip and front flip — acrobatic moves showing personality.
Urban sidewalks, skatepark ledges
10-15s clip
No stairs — that's Flappy LZ territory. This is about single obstacles and acrobatic expression.
6. Self-Right
100%LZ losing balance NATURALLY — after a jump landing or stumble on terrain. Full recovery sequence: falls → rights itself → keeps going. IMPORTANT: NO kicking or intentional rough handling. Keep it organic.
8-10s clip
The story is resilience, not abuse. LZ handles it on its own. Should feel natural, not staged.
7. Assistant Filming
100%User piloting LZ while the head auto-locks onto a subject. Spotlight function: head tracks and keeps subject in frame regardless of where user drives LZ. Use case: someone piloting LZ to film a skateboarder.
Spotlight/lock-on indicator showing LZ is tracking the subject
Skatepark or outdoor location
10-15s clip
This is the "best of both worlds" — human creative control + AI tracking assist. Different from Auto Follow where LZ does everything.
8. Flappy LZ
100%Using the motion controller to hop up stairs — one step at a time. The compelling visual: LZ just keeps going until it reaches the top. Shows the motion controller interaction.
Outdoor stairs — urban setting
10-15s clip
Fun, playful energy. This is a crowd-pleaser. Different from Curb Climbing — this is continuous sequential jumps.
9. FPV Explore
100%First-person driving mode — controlling LZ via phone. Racing through areas, exploring, having fun. Possible scenario: friends having fun together with one or two LTs. Keep it casual and authentic.
Phone screen UI showing FPV view
Indoor/outdoor mixed — hallways, streets, park paths
10-15s clip
Less about the people, more about the experience. Real energy, real fun. Not a tech demo.
10. Wheel Options
100%The hot-swap mechanism: wheels pop off, snap on. Scenario: coming from outdoors to indoors — swap outdoor treads for smooth indoor wheels. Different options: on-road wheels, off-road option. Realistic but not dirty.
Transitional — outdoor to indoor threshold
8-10s clip
Short, practical clip. Utility feature. Depends on having actual wheel sets shipped to Paul.
11. Ears + Hats (Customization)
100% (lower priority)Swapping different color ears on LZ. 3D printing angle: show that accessories are being 3D printed. Quick shots: different ear styles/colors, different hat options. Don't show or name specific 3D printer brand.
Workshop/desk setting
8-10s clip
The story is personalization and maker culture. Eyebrows have been removed from the product.
Deferred (Phase 2 / Product Intro)
Status: Not ready for filming yet — feature not finalized. Will be included in Phase 2 product intro shoot. Lower priority for now.
3. Phase 1B — Photography Assets
Still photography to support website, social media, press kit, and ambassador sections. Organized into three categories: studio product shots, feature reference photos (base for VFX overlays), and lifestyle photo sets capturing each PCM personality.
Studio Product Photography
Premium product shots — Apple commercial-level quality. Warm cream/beige backdrop (not pure white). Can be shot during the same studio session as the Opening Hero Clip video.
Hero Product Shots
LZ from multiple angles. Clean, premium, warm studio lighting. DJI-style shots for packaging, website hero images, and press kit.
Motion Controller
Product photo of the controller device. Clean studio shot + lifestyle shot of someone holding it.
Wheel Options
Indoor wheels and outdoor wheels side by side. Close-up of the swap mechanism showing the feature in detail.
Ears (Multiple Styles)
Different color options displayed together. Show variety and customization possibilities.
Hats (Multiple Styles)
Different hat accessories displayed. Lower priority but capture while in studio.
Replaceable Battery
Clean product shot showing the battery unit isolated on the warm backdrop.
Charging Hub
Product shot of the charging hub accessory on the studio backdrop.
Charging Dock
Product shot of the charging dock, showing form and functionality.
4G Module
Product shot of the 4G module accessory in clean studio lighting.
Full Accessories Kit Spread
All accessories laid out together in one shot. Showcases the full ecosystem and completeness of the LZ experience.
Feature Reference Photos (Photo + VFX/Graphic Overlay)
Base photos that Mondo's design team will add UI graphics/overlays to. Paul provides the clean base shots; Mondo's design team creates the final composites.
Waypoint Route
Drone or top-down shot showing LZ on a path. Could be outdoor showing a mapped route, or indoor top-down of a floor plan. The waypoint route graphic will be overlaid by Mondo's design team.
Remote Home Check
Lifestyle photo showing the concept of remote monitoring. Could be a split composition: person relaxed somewhere + LZ in the home. Or a phone screen showing the LZ view. Graphics will be added by design team.
Feature Action Photos
Photo stills that capture each feature in action — the photo companion to the video clips. These are candid action moments that tell the story of what each feature enables, without graphics overlays.
All Terrain — Surface Variety Set
4 separate hero photos, one for each terrain type:
- Ramps: Skatepark setting, LZ on a low-grade ramp
- Grassland: Well-groomed park, LZ rolling through grass
- Gravel Road: LZ on gravel/dirt path, showing tire grip
- Dirt Road: LZ on unpaved terrain, practical and realistic
Each photo should feel like a standalone hero image for that terrain type.
Curb Climbing
LZ mid-jump over a curb or ledge. Capture the peak moment — airborne or just landing. Action shot, not posed.
Self-Right
LZ in recovery — either mid-fall or mid-righting sequence. Should tell the story of resilience in a single frame. Natural stumble, not staged rough handling.
Motion Controller in Use
Someone holding and using the motion controller. Focus on the hands/controller with LZ responding in background. Shows the human-robot interaction.
Flappy LZ — Stairs
LZ mid-hop on stairs. Capture the energy and fun of the stair-climbing sequence. Could be shot from the side showing multiple steps.
FPV Explore — Phone View
Someone holding their phone showing the FPV camera feed. Phone screen visible with LZ's perspective. Shows the control interface and the exploration concept.
Wheel Options — Swap Close-Up
Close-up of the wheel swap mechanism. Indoor wheels vs outdoor wheels side by side. Hands performing the swap (practical, utility feel).
Ears + Hats — Accessory Showcase
Multiple ear styles/colors displayed on or next to LZ. Hat accessories shown. Could include a 3D printer in the background for the maker culture angle.
Lifestyle Photo Sets — One Per PCM Personality
Each PCM personality gets a dedicated photo set capturing their world and how LZ fits into it. These photos serve the website, social media, press kit, and ambassador section. Each set should include: wide establishing shots, medium interaction shots, close-ups of LZ with the person, and candid moments.
Vibe: Action, energy, movement
- LZ following the skater through tricks
- LZ mid-jump at the park
- Skater and LZ together (not posed — caught in the moment)
- LZ on different terrain surfaces
- Close-up of LZ tracking action
Vibe: Warm, candid, family life
- LZ rolling through the house
- Mom on couch with phone (FPV view)
- Kids interacting with LZ
- LZ near pets
- Candid laughter moments together
Vibe: Focused, craft, maker culture
- 3D printer with custom LZ accessories
- Hands attaching custom ears
- Workshop setup with LZ
- Dad and daughter moment with LZ
Vibe: Fun, spontaneous, social energy
- Group laughing around LZ
- Motion controller in hand
- LZ hopping stairs
- Two LTs side by side (racing)
- Candid group hangs with LZ as part of the scene
Vibe: Serious, professional, intentional
- LZ on a real shoot
- Filmmaker reviewing footage
- LZ with motion tracker device
- Professional context where LZ is a tool not a toy
Vibe: Contemplative, calm, beautiful light
- LZ rolling alongside person on a path
- Golden hour light
- LZ waiting while person pauses to look at something
- Quiet companionship moments
Photo Direction Notes
Style: Candid over posed. Catch real moments, not set up scenarios.
Casting: Diverse casting across all sets — different cultures, ethnicities, body types
Color Grading: Warm color grading — nothing cold, clinical, or overly processed
Composition: LZ should never be the center of the frame in lifestyle shots — it's the sidekick, not the hero. People are the focus.
Volume: Minimum deliverable: 20-30 selects per PCM personality set, plus 30-40 studio product shots
Format: RAW + processed JPG, multiple aspect ratios
4. Phase 2 — Product Intro Video
Creative Strategy
Structure: Multiple People, Multiple Worlds (Mosaic)
NOT one family. Different people from different cultures, demographics, life stages. Each person's vignette naturally showcases different features. Each vignette can stand alone as a social cut-down (15s, 30s).
- Feels global, not niche — "This isn't for one type of person — it's for the curious kind, wherever they are"
- Each vignette is short (15-20s) showing 2-3 features naturally
- Cuts between create energy and pace
- Avoids "aspirational single family" default
- Social cut-downs built in — 15s, 30s, 60s versions per vignette
Narrative Technique: "But/Therefore" Connectors
Each vignette has a micro-story with a turn. NOT "and then" — each beat causes the next. This creates causality and emotional resonance rather than just a feature list.
Casting Philosophy: Unexpected Pairings
Pair each feature with the LEAST expected person. Find the human truth in why they use it.
Emotional Close: Cherish a Moment
End on the quiet beat — the angle nobody expected, the moment LZ caught that nobody knew existed.
Why PCM Matters — The Pixar Principle
The 6 PCM types: Promoter, Harmonizer, Thinker, Rebel, Persister, Imaginer.
5. PCM Character Mapping
Primary Characters (Full vignettes, 15-20s each)
Energy: Direct, action-oriented, charming, makes things happen
PCM Need: Action, excitement, results
Energy: Warm, compassionate, wants everyone to feel good
PCM Need: Recognition of person, sensory comfort
Energy: Responsible, logical, values data and process
PCM Need: Recognition of work, time structure
Energy: Spontaneous, creative, energetic, tries new things
PCM Need: Playful contact, fun
Secondary Characters (Brief appearances, 5-10s, intercut)
Energy: Dedicated, attentive, values conviction
Energy: Imaginative, calm, reflective
Feature-to-Character Mapping
| Feature | Primary Character | PCM Type | Key Moment |
|---|---|---|---|
| Auto Follow Filming | The Skater | Promoter | Tracks perfectly through every move. She forgets she's being filmed. |
| Curb Climbing / Jumps | The Skater | Promoter | Acrobatic expression. Side flip and front flip show personality. |
| FPV Explore | The Mom & The Friends | Harmonizer & Rebel | Mom discovers dog moment. Friends race and have fun. |
| Self-Right | The Mom | Harmonizer | LZ bumps, falls, rights itself. Kids laugh. Resilience feels natural. |
| Wheel Options | The Dad | Thinker | Methodical swapping. Practical utility becomes part of craft. |
| Ears / Customization | The Dad | Thinker | 3D printing custom ears. Making LZ his own. Joyful craft. |
| Assistant Filming | The Dad & The Filmmaker | Thinker & Persister | Dad follows daughter's dance. Filmmaker on professional shoot. |
| Flappy LZ | The Friends | Rebel | Motion controller challenge. Climbing stairs. Group activity. |
| All Terrain | The Solo Explorer | Imaginer | Nature walk. Quiet shots. Calm, reflective movement. |
| Always Follow | The Filmmaker | Persister | Professional-grade use. Motion tracker. Dedicated shot-getting. |
6. Script Outline
Opening (0:00-0:15) — Set the Attitude
Cold open. No product. Quick cuts of people being curious:
- A hand touching a textured wall
- Eyes noticing something across the street
- A kid crouching to look at a bug
- Someone pausing mid-walk
VO or text: "For the Curious Kind."
Then: small mechanical sound. Something wakes up. Amber eyes glow.
Act 1: Meet the Sidekick (0:15-0:45)
Opening Hero Clip in studio — LZ wakes up on warm cream backdrop. Eyes brighten. Legs unfold. Quick 360 spin. Charming. Alive.
Cut to: THE SKATER (Promoter)
At the park. LZ rolls alongside. She pushes off — BUT LZ keeps up through turns and terrain. Close-up: tires gripping (slo-mo). She hits a ledge — LZ jumps alongside. Green tracking UI appears. THEREFORE she's free to just skate. Footage from angles she couldn't get alone.
Act 2: Different Lives, Same Curiosity (0:45-1:30)
THE MOM (Harmonizer)
At home. Sends LZ to explore via phone. FPV: LZ rolls through hallway, peeks around door. Dog on couch doing something ridiculous. She laughs. LZ bumps chair leg, topples — rights itself, shakes it off. Kids spot it, start playing.
THE DAD (Thinker)
Workshop. 3D printer running. New custom ears pop on. Wheels swapped. Daughter runs in — he pilots LZ to follow her into living room. Head locked on her dance. Shot is perfect.
THE FRIENDS (Rebel)
Outdoors. Motion controller out. Challenge: hop up stairs. One. Two. Three. Cheering. Two LTs racing through streets in FPV. Laughter. Party trick becomes the whole afternoon.
Brief intercuts: THE FILMMAKER on a serious shoot. THE SOLO EXPLORER walking quietly with LZ.
Act 3: The Other Angle (1:30-1:50) — Cherish a Moment
Pace slows. Music drops. Footage LZ captured that nobody knew existed:
- The skater's friend reacting — pure joy
- The mom's dog tilting its head at LZ
- The dad watching his daughter dance, from LZ's low angle — unguarded, full of love
- The solo explorer, seen from behind, sunlight catching them
Text: "It's not about documentation. It's about revelation."
Closing (1:50-2:00)
Product card: LZ in studio, white, clean.
"LZ. Your first sidekick."
"For the Curious Kind."
CTA: "Meet LZ"
7. Production Notes
Global Stabilization Requirement
On-camera stabilization on LZ is limited. This applies to ALL footage.
- Option A: Built-in stabilization (baseline)
- Option B: Attach gyro box to capture gyro data, stabilize in post (much better)
Pre-production must test both options and confirm approach BEFORE filming begins
UI Overlays
- Vantage creates UI graphics
- Mondo provides design specs (green auto-track box, spotlight indicator, etc.)
- UI should feel clean, minimal — not sci-fi
Tone Guidelines
- Show LZ as companion not gadget
- Emphasize feeling
- Specific real moments
- Respect viewer intelligence
- Trust product and feeling sell themselves
- Drone/robot/tech language as story
- Features over experience
- Overstage or over-produce
- Hype language or false urgency
Brand Filter — Every Scene Must Pass
- Real Talk Test — Honest?
- Swap Test — Specifically Mondo?
- Sidekick Test — Companion, not product?
- Feeling Test — Instant familiarity?
- Specificity Test — Can we point to what we mean?
- Worth The Space Test — Justifies attention?
Terrain/Environment Constraints
- Home interiors (flat floors)
- Paved paths and sidewalks
- Groomed trails and parks
- Skate parks (smooth concrete)
- Maintained grass
- Rugged terrain
- Sand
- Steep inclines
- Wet surfaces
- Extreme conditions
8. Deliverables & Timeline
Phase 1: Website Assets
- 11 video clips (as specified above)
- Each clip: 8-20 seconds
- Format: 4K delivery, multiple aspect ratios (16:9, 9:16, 1:1)
- Still frames extracted from video as needed
- Raw footage library
Phase 2: Product Intro Video
- Primary video: 1:50-2:00 runtime
- Social cut-downs: 15s, 30s, 60s (each vignette standalone)
- Behind-the-scenes content (optional)
- Raw footage library
Timeline
- Phase 1 priority — website launch dependent
- Phase 2 after Phase 1 — Kickstarter launch window
- Specific dates TBD in Shenzhen meeting
Budget
- Original estimate: $100-150K USD
- To be confirmed in Shenzhen meeting based on revised scope